Refly is a smart editor for authors, bloggers, and content marketers. A smart editor that helps to proofread your content as you write. We use Machine Learning techniques to identify grammar mistakes. A powerful spell checker to avoid embarrassing mistakes. A goal tracking feature to develop a habit, and stay on the course. And finally, a scheduling and publishing component that supports popular CMSes.

Why Refly

Refly is not a conventional text formatting editor. Refly focuses on your writing and helps to get your thoughts into words. Refly suits well for modern day authors who writes for online media. Refly is a platform for the digital age.

Future of Refly

Down the line Refly will improve its smarts and brains. We want to make Refly as versatile as a programming editor. Refly won’t be just an editor that fixes the syntactic bugs. Refly will also be smart enough to detect semantic errors and logical flaws in the content.

The Interface

Refly’s interface is minimalistic. Our design goal is to provide the features only when you want them. When you write all the distractions will move away giving absolute focus on what it matters, ‘the writing!’. Refly interface contains a toolbar on the top and a status bar at the bottom. The toolbar consists of three distinct sections. The extreme left contains action feature buttons, that gives access to goals, background color, and SEO. The middle section contains text formatting buttons. The extreme right contains a button to toggle grammar check and a button to share the content. The status bar shows the status of your writing. A readability indicator at the extreme left indicates how difficult is to read the content. The right side of the status bar shows the number of words, time to read, and error count. The green dot indicates the internet connectivity.



Refly editor helps you to develop a habit. You can set your writing goal in Preferences or while onboarding. Go to menu ReflyEditor -> Preferences -> Goals tab to set the settings. As you write and progress through your goal, a graph will show your progress.

SEO Checking

A page rank determines the place or rank of your article in a search result. It is the writer’s desire that his/her content shows up on the first page of google search. Experts have advised following a discipline while creating your content. Keywords in your title, repeated number of keywords etc. will ensure optimized content. Refly provides you a feature to do such a sanity check.

After you finish the article click on the SEO button. You can either select a focus keyword suggested by Refly or you can enter a custom one. Once the keyword is selected Refly checks analyses the content for the following:

  • Whether there a focus Keyword is in the title.
  • Focus keyword is in the first paragraph.
  • The keyword is repeated in one of the subtitles.
  • Calculate the keyword density.

Keyword density

Keyword density is the ratio in percentage of total occurrences of the keyword to a total number of words in the article.